BELLVILLE SASSOON LORCAN MULLANY occupies the enviable position of being one of the leading evening wear companies in Britain.
From their flagship store in Chelsea they provide sensational evening wear for their fashionable and high profile clientele.
After Belinda Bellville's retirement in 1981, David Sassoon took over the company and was joined by Lorcan Mullany (born 1953) in 1987. Mullany is the young designer who is taking Bellville Sassoon into the 21st century.
During the 60's and 70's the firm's name was synonymous with quality evening wear - especially ball gowns and cocktail dresses of chiffon, organdy and tulle - and wedding dresses.
In the 1970s emphasis on couture was dwindling and the company realized that in order to survive, the ready-to-wear line had to be built up. The decision proved correct as the firm's business grew immensely in America and was promoted with fashion shows across the U.S. and at trade fairs in London, Paris, New York, Munich, and Dusseldorf. Their agents had little problem building a strong and impressive clientéle.
In the 21st century, Bellville Sassoon-Lorcan Mullany continues to clothe a discerning clientéle, creating an annual ready-to-wear collection sold to the best of stores worldwide, including Harrods, Harvey Nichols, Saks Fifth Avenue, and Nieman Marcus to name a few. Additionally, vintage designs remain popular Vogue patterns, available in sewing stores and at various international websites.