Allegri

HQ Address
Via Stendhal, 36 20144 Milano Italy
Phone
+39 02 4225631
Tags
Allegri

Description

Founded by Allegro & Renato Allegri

Belongs to Allegri Family & Orlando Italy

Allegri is a leading Italian company in the manufacture of men's and women's raincoats and sportswear. It was founded by Allegro and Renato Allegri in Vinci, and had an immediate success with a nylon raincoat. It was the late 1950s and early 1960s, a period when their activity began to go beyond simple waterproof items and became part of the international culture of the trench coat, steadily modernizing the line.

It is part of the portfolio of Dismi 92 S.p.A., with headquarters in Vinci (Florence), whose shareholders are the Allegri family (with 60% of the shares) and the Orlando Italy equity firm, that acquired 40% of the company in March 2008. The president is Pietro Allegri and the managing directors are Augusto and Dianora Allegri. The company has a production platn in Florence that employs 130 people and also a prestigious showroom – Spazio Allegri – on Via Stendhal in Milan, in the heart of the famous Tortona Zone.

Due to the value added of being a family-run business and production expertise gained over tehe years, Allegri has become an internationally renowned brand sold in leading department stores and mult-brand boutiques. The brand is also sold in Allegri boutiques on Corso Venezia in Milan’s fashion district and on the historic Via Tornabuoni in Florence.

Today the Group has some 770 clients in Italy and more than 720 worldwide, among which are the most prestigious stores in the U.S., Germany, Japan and England.

In 1990 Allegri was awarded the Pitti Immagine Uomo prize for its extraordinary results in rainwear and sportswear, a field in which Italian firms had to compete with more established and traditional manufacturers, especially the British.

In the last decade, their line has become more fashionable and has benefited from research and the testing of new materials, with more productive technology and innovative marketing strategies. This was a process that above all involved an expansion of the very vocabulary of the raincoat, as it became richer in fashion and in style, more innovative in its forms and proportions, and showed a greater concern for detail, resulting in the complete diversity of some 200 Collections a year.

The year 1999 saw the launching of Ironside, a raincoat fabric made of nylon fiber and steel thread.

Allegri has three active licenses. The most long-lived is with Giorgio Armani, started back in 1976 and expanded over the years into a licensing arrangement that is still in force. The license with the young English designer Neil Barrett dates to 1999, and the one with Pirelli for the new P.Zero line began in January 2002. Pirelli entrusted Allegri with the design and commercialization of its new men's and women's wear lines.