Belongs to Adolfo Dominguez Group
One of Spain's leading and most well-known fashion groups, Adolfo Dominguez S.A. is an industry pioneer, specializing in high-end, yet somewhat classically styled designs. The Oreste-region company designs and creates a full collection of clothing for men's, women's, and youth markets. The company sells its products under the AD and Linea U brands, among others. Linea U is specifically marketed as a competitor to youthful, trendy Spanish brands like Zara, which is owned by Inditex, and Cortefiel.
As well as producing clothes, Adolfo Dominguez also offers a line of accessory pieces and footwear, with third parties developing much of it under license. Similarly, the brand has its own range of fragrances to complement its main labels, developed and produced by perfume and cologne specialist Myrurgia. Adolfo Dominguez’s position as a vertically integrated company has enabled the firm to create high-quality, fashion-oriented clothing at value-for-money prices.
It’s little wonder that stars such as Hollywood actress Gwyneth Paltrow wear the brand, as the clothes are fashionable yet practical, streetwise yet comfortable, urbane yet functional. The clothing’s comfort factor comes from the use of loose, natural materials in its creation.
One of the company’s main marketing techniques has been the avoidance of distribution through multi-brand stores. Instead the brand targets the customer directly, cutting down delivery time and the final price that consumers pay for the privilege of wearing the sophisticated garments. Dominguez is so celebrated as a pioneer because he was among the first people to inject a new, fresh approach into Spanish fashion, leading the way in the emergence of a fresh generation of new designers.